YAMAHA BOATS AND WAVERUNNERS

Kicking the kando up a notch for a watercraft icon

Since 2017, Edelman has made hundreds of promotional materials to launch Yamaha's annual Boat and Waverunner lineups.

Adopting Yamaha's core belief in kando, a Japanese word meaning "the simultaneous feeling of deep satisfaction and intense excitement that people experience when they encounter something of exceptional value", our brand campaigns helped Yamaha retain its title as the number one brand on the water.

 

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The first year went from zero to sixty fast, tackling everything from design, editing, photography and video production for TV, OTT, Display, Print, OOH and dealer kits. It lead to a refreshed look and feel and new sales tools that highlight one of Yamaha's key differentiators: their watercraft are just built better than the competition.

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FILE THIS UNDER:

a production production
It's not a Jet Ski, it's a Waverunner®

TEAM CREDITS:

Pete Heid, Creative Lead
Rick Khanna, ACD
Spike Logan, Sr. Copywriter
Andrew Hu, Sr. Designer/Editor
Brandon Brown, Sr. Designer/Editor
Craig Thomas, Sr. Producer

MY ROLE:

Design Director

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© Conbon Industries and a bunch of other people 2024