fun content

no, yeah, it's literally content about fun.

The Girl Scouts of the USA's rebrand screamed "fun". But skeptical, social-savvy parents needed to see that the fun being had was real, and goes way beyond cookies and crafts. Who better to tell them than actual Girl Scouts?

30+
Girl Scouts
profiled,
80+ videos
delivered.

We met up with Girl Scouts across the country to document how their experiences create confidence, friendships, skills and adventure.

Always
more than
cookies.

The videos helped promote GSUSA to audiences on social, paid, and at the 2023 National Convention.

Real young
people, really changing the world.

FILE THIS UNDER:

Docu-style
Bad*ss young people

CREDITS:

Logan Futej, Director
Will Giovacchini, DP, Sr. Editor
Jackie Monaco, Sr. Art Director
Grace Messarra, Sr. Copywriter
Lauren Glynn, Sr. Copywriter
Alaine Caudle, Motion Designer
Q Stuckey, Sr. Editor
Kelsey Golder, Assistant Editor
Lisa Berg, Producer

MY ROLE:

Creative Lead