KENTUCKY FRIED CHICKEN

Getting cosy with holiday hype

When you think of branded holiday packaging, do you think of a revolutionary innovation that is a sweater for your chicken bucket and mittens for your hands? We did. And we called it the Finger Lickin' Chicken Mitten Bucket Hugger.

Concepted as an incentive to grow digital orders, the Bucket Hugger launched exclusively with purchase of a holiday bucket meal through KFC's app. It sold out within 72 hours.

The Hugger was so popular that in addition to a hefty sales lift, it left fans clammoring: KFC's one-of-a-kind Chicken Mitten now sells on eBay for more than 2x the price of a KFC bucket.

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Ribbon Candy
Addy Awards in 2 Categories
Earned Media Earned Money

TEAM CREDITS:

Cam Fuller, ACD
Devon Anderson, AD/Designer
Lauren Glynn, Sr. Copywriter
Jenna Jones, Sr. Copywriter
Aileen Martinez, Producer
Photography by Jessica Attie
Props by Stephanie Bohn
Food Styling by Tina Bell Stamos
Illustration by Kati Szilágyi

MY ROLE:

CD, Creative Lead