New
Blissness

For clients, reviewing new biz decks can be repetitive as heck. Even when they're wordsmithed, designed and animated to infinity.

From 2012-2019, I built (and ran) a department of creatives devoted to breaking that matrix. Our goal? Stand out and make the new buiness experience suck less for our prospects. 

My team made packaging, designed books, websites and presentations, and performed miracles with no time and not much money. And we did almost all of it by hand. 

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We got the prospect to reach into a grove to pick our work up from its box, like picking a fresh mango fromthe tree.

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We brought the arena with us – literally, using local, recycled BBall court wood – to set the scene for our GOAT preso.

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We made capes books into works of art to match style with substance going after premium brands.

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We delivered a crate full of juicy ideas that looked as inviting as the product they promote.

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FILE THIS UNDER:

New Biz
*~tHe CrAfT iS iMpOrTaNt~*
Win Rate ↑

CREDITS:

Lauren Warr, Sr. Designer + Craft Badass
Graham Robson, Sr. Designer
Jennifer Taylor, Associate Design Director
O'Nysha Thomas, Sr. Designer
Sarah Kate Bradfield, Designer

MY ROLE:

Department Lead, Design Director

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© Conbon Industries and a bunch of other people 2024