PRIMARY CARE FOR AMERICA

Jumpstarting a coalition to take charge in primary care

Primary Care is the foundation of public health, but it's in decline. There's not enough investment on the hill or in the C-suite and we're facing a looming doctor shortage.

A powerful group of institutions decided to do something about that, forming Primary Care for America. But they were starting from scratch. 

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With only the name and a mission, we built an identity, researched and wrote targeted messaging for decision-maker audiences and developed a digital presence. Then we partnered to launch the brand into a crowded space with thought leadership, events, explainer videos and social engagement. 

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Fact sheets (below), seminars, live events and partner programs help educate our audiences so they can make better investment decisions.

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FILE THIS UNDER:

Health Care for All
Thought Leadership
Brand Building

CREDITS:

JW Affourtit, Sr. Art Director
Hayden Griffen, Sr. Copywriter
Erin Ayalp, Copywriter
Melina Lentrichia, Jr. Art Director
Miranda Jacoby, Producer
Animation and Illustration by Utöka
Development by Bicycle Creative

MY ROLE:

Creative Lead

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© Conbon Industries and a bunch of other people 2024